Facebook

Facebook. Don't you just love it? Well, certainly the youngsters do, but it seems the older generation are a little slower to recognise what this phenomenon has to offer. A majority of the older generation say “I just can't see the point” or “It's just for kids”. Wrong! Facebook is a brilliant business aid if you know how to use it to your advantage. Look! Don't get me wrong, I'm not interested in seeing photographs of Jimmy's latest stool samples or reading about how Kate's husband nearly caught her lover climbing out of the bedroom window and shinning down the drainpipe, (By the way, anybody got a quick cure for friction burns?) no, if you use it to promote and grow a business, then it does this exceptionally well.

 

Big companies are increasingly using social media such as facebook to interact with their clientele and gain helpful insight at the same time. Surveys indicate that 60% of the world’s top retailers have an active presence on facebook. Surveys also show that a growing number of companies are increasingly advertising more on online interactive media than in traditional media.

In using social marketing media, companies report increased earnings at reduced marketing budgets.

Surveys conducted among business persons document that 81% of online marketers use social media such as facebook for increased exposure of their businesses. 62% of business persons credit facebook for increased traffic and sealed business deals. 85% of small business owners claim to reap direct benefit from use of social media.

A whopping 81% of business executives state that social media marketing boosts their bottom line results and enhances their brand and business relationships.

Clearly, the impact of online social media has been phenomenal, especially for business. Social interactive media is here to stay and businesses that tap into it can expect to record improved performance and better results.

So, it's clear that if you ignore Facebook or fail to recognise its potential for your business, then, I'm sorry, you are a dinosaur, and you know what happened to them.